Bing officially closed the service Bing Shopping

According to the publication Search Engine Land, starting from November 20, 2013, the service Bing Shopping officially ceased to exist. Instead, close the service in the main finding new category Bing Product Search, designed specifically for product search.

Now, in the case of entry into the address bar addresses Bing.com / shopping , the user is redirected to the main page search Bing. To this end, the developers used the search engine server response code 301 Moved Permanently ("moved permanently").

In turn, we note that the representatives Bing officially notified the public of the closure of the service plans to Bing Shopping in August 2013. Then it became known that users can search for items of interest to them directly in the main search. The main difference between the new Bing Product Search similar service from Google, is that the search results are presented as shops Bing merchants located in paid listings, and stores links to addresses taken from issuance organic search.

Matt Cutts about the tool Disavow Links and SEO with a negative effect

In the latest a training video for the head of the team of experts on the fight against Google web spam Matt Cutts (Matt Cutts) has once again discussed the details of the application for webmasters tool deflection links Disavow Links .

User's question was: " Should I use a tool Disavow Links, if the site were not applied penalties from Google? However, the webmaster said that its resources were applied practice of negative SEO or website were discovered inbound links to spam resources. In this case, a request to remove low-quality links opponents are not satisfied . "

Replying to a question by Matt Cutts said that the main purpose of the tool is to ensure that eliminate the effects of SEO with losses in cases where the acts were committed in the name of resource competition, or mitigate the effects when the owner of the site sinned purchase of low-quality links .

At the same time, according to the representative of Google, if the owner of the resource concerned that competitors were applied to his website "prohibited practices" or in a situation where on the site of nowhere, a large number of automatically generated links - it has a great opportunity to apply the tool Disavow Links in order to protect the resource from potential penalties Google.

" Actually, I would not worry and do not run ahead, trying to reject poor quality links, as long as it would have received a message in the toolbar webmasters Google. At the same time, if you have already done a great job and made ​​a site inspection of incoming links, remarking that a site receives questionable or poor quality links - you can not wait and safely use the tool deflection links. Feel free to use it and, in particular, and on the domain, if you see fit , "- concluded explanation Cutts.

Remember, this is not the first video, in which the head of the Google team to combat web spam is about appropriateness of Disavow Links. Matt Cutts has previously shared with webmasters his views on the use of this tool.

Bing released a souvenir to undermine the authority of Google

Microsoft Store has a new category of goods - Scroogled swag. All enemies in the world's largest search engine, which holds billions of personal data users are encouraged to buy souvenirs with a distinct ideological orientation:

Supporters and opponents of Bing Google offered to buy mugs, baseball caps, sweatshirts and T-shirts. All products accompany very explicit slogans reminding the public about the global domination of Google:

Google representatives have left this fact is ignored and responded to an unprecedented attack on the following official statement: " The recent event Microsoft, comes as no surprise - the competition is really heating up . "

As can be seen, the struggle between the leaders of the market of search technologies significantly aggravated. Will this policy to Microsoft "pulling" of a share of Google users in the resource Bing - only time will tell.

In turn, we recall that Microsoft has launched its campaign to counter Google's policy in the fall of 2012. The initiative is called Scroogle (from the English. «Scrooge» - «curmudgeon"). According to the official version of Microsoft, Google all activities aimed at ensuring that gradually move the entire issuance of commercial requests for a fee.

The campaign Scroogle representatives Bing offered to users in turn led to the search box on the site BingItOn.com 5 unrelated search terms, and then choose the options in the outcome of extradition, the most satisfying these search queries. As a result, the organizers of the study could figure out the issuance of preferred Bing or Google users.

In addition, recently Bing has officially closed the service Bing Shopping replacing it with a new category Search Bing Product Search, which is designed specifically to search for products. The main difference between the new Bing Product Search similar service from Google, is that the search results are presented as shops Bing merchants located in paid listings, and stores links to addresses taken from issuance organic search.

Google is testing a new interface homepage AdSense accounts

Contextual advertising Google AdSense began testing the updated main account page. This was reported in the official blog Inside AdSense.

English version of AdSense users can familiarize themselves with the changes after the logged into their account at Google.com / adsense . It is reported that the new interface pursues the main objective - communicating to the user the most important and valuable statistics, which has the ability to constantly change.

After making changes to the interface page, the service will be available to customers with personalized advice on monetizing the page and the whole resource, improving the usability of the page, etc.

In addition, improvements will allow even faster viewing statistics AdSense account and to analyze the data. The updated section Performance Today allow publishers to get faster access to detailed information, such as: browsing statistics by country, visits to the site with a variety of operating systems, etc., - sparing them from having to make extra clicks.

" The new home page was created to provide publishers with the opportunity of more convenient access to our reports and recommendations. And not only allows them to achieve more monetization resource, but also significantly improve usability. At the same time, the updated page AdSense account designed to provide all the most important data for the publisher. This is especially useful when the situation requires an immediate response , "- commented on the launch of the representatives of AdSense.

iMetrics-2013: Analysis of the quality of traffic and analytics in e-commerce

November 14-15 in Moscow at the International Center "InfoSpace" hosted the annual conference on professional web analytics iMetrics-2013 , which were traditionally the most authoritative experts in the field of web analytics.

The organizers of the conference - the agency iConText content and advertising agency ADLABS, with the support of Yandex, Google, Rollad, Digsolab, Sostav.ru, IJI Dijital, Adindex, CMS Magazine, IHBSM, Digit, Lenta.ru, Gazeta ru, Interfax, and other .

When the conversion is impossible to calculate or consider it enough? The speaker believes that the first such assessment is required:
Promo-sites
One site with a few conversions, which sells exclusive goods - yachts, helicopters, copyrights, jewelry, antiques
Media sites

As well, an analysis of traffic in the absence of target actions on the advertised site? Traffic analysis should pay attention to the behavioral indicators of users and technical data page loading the page, move the mouse, clicks the user, the focus on an object, a user leaving the page.

Compilation and analysis of the transition graph is not optional: set the popular routes, noting popular nodes, number of nodes in the routes out page from the site.

On the basis of the quality of each user and is calculated rating of traffic sources.

Particular attention should be paid to the movement of the mouse on the page and clicks (they must be the same), as well as tracking users with 100% repetition of the same actions. All sorts of weird mouse movements and repetition - give the robot and a bad landing.

The speaker is sure that by using the above parameters, it is possible to analyze the quality of traffic even on the same page, for example, on the landing page for the campaign, with the involvement of the partner network traffic. From the point of view of Constantine, only 10 transitions to determine the quality platform.

The main problem in data collection is the limited tools and quality. The best way to collect data northern counter. What else is there, except for JavaScript counters and cookies?

In closing, the speaker cited case for the audit of the traffic on the network aggregator teaser loan offers banks. Through the use of the right tools, it was possible to reduce the loss of traffic by 44% and 31% conversion price.

According to the rapporteur for any action should aim to stand. It recommended the need to use its own internal statistics, which are connected online and offline applications. Without it impossible to calculate the efficiency of the source. Optimizing a site for the channel include: work with the traffic (advertising, attracting visitors), and work with the site (basket, execution and confirmation of the order).

To solve the problems of online Quelle uses Yadeks.Metriku and Google Analytics. In addition, the company also uses its own system, believing that such a combination is most effective.

Own system of data and analytics provide the ability to measure the results of all activities, both online and offline in a single system, providing complete data through the integration of web analytics in general analytics company.

The system is used by Google Analytics Quelle to analyze user behavior on the site. The advantage here is the availability of a vast array of data that can be set by user tasks. Also, this tool is good for managing and optimizing advertising campaigns and monitoring the correctness of the data in other systems statistics.

The monitoring function correctness of the data was particularly marked Natalie, whose company, in practice, convinced of the need for double-checking the tag of traffic sources. This dual reinsurance in Quelle appeared after the reports have lost the source of 17,000 contracts. It turned out that orders have been taken into account in its reporting system, but lost in the reports of the meter. The culprit was a human error, improperly tagged source in Google Analytics. Due to track orders in the two systems, managed correctly attributing a 17,000 orders.

Yandeks.Metrika used for post-click analysis with data visualization (heat map, Vebvizor). The main advantage here is the clarity and simplicity. Heat maps well to use when communicating with managers and superiors, clearly demonstrating the necessity of certain works. Thus, the thermal map show good effect to work with content for different channels.

For different traffic channels to be created individual content. You must create separate landing pages for the common shares for remarketing - it leads to an increase in orders and a reduction in the number of failures. For stocks with a promotional code, too, must have its own landing page. Creativity in the advertising banner and landing page must be the same.

Does the presence of video on the item card for the sale? Analysis of sales and content best selling products led to the conclusion that the conversion of the goods, which added video ad page, above a 4, 5 times. Video helps to look through the product.

The covariance between sessions with conversions and sales of the product being viewed = 0.7 (everything above 0.5 very good indicator). On the basis of these data, it was decided to rank the items on conversion to the presence of video, increasing the number of videos on the site.

Increase traffic to the website and can also be due to changes in operating conditions with. Natalia believes that we should not hesitate to dictate terms need to combine their work with the marketing department and redirect users to different pages with news and promotions. No need to assume that all traffic was only one page of discount.

We need to work on improving the retention rate by the website. If this is set to rise by at least 2%, it is converted to a substantial amount.