1. PPC – Stands for Pay per Click. It’s the amount of money that you get when someone clicks on an ad on your website. Higher the PPC value, the more money you make.
2. CTR – Stands for Click through Ratio. Number of clicks per hundred ads served. The more the CTR the more money you make. When both PPC and CTR values are higher, you make more money and that should be ultimate goal.
3. Impressions – The number of ads served on your website. Some advertisers prefer to pay for number of impressions rather than number of clicks. On a very high traffic website, the website owner can show CPM (cost per thousand impressions) ads and still make a lot of money.
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