Now very few people need to be convinced that any deal must be submitted online. Open company for the provision of legal (or any other) services - make the site. Organizes charity - site. Writing a book - site above all. Own official pages even give birth to a flea market, not far off times when every backyard shed will sell online. I'm almost not kidding.
And the main problem is not even the promotion of the site and removing it to high positions in search engines. The question of how to attract to your page more user-wrap counter is gradually replaced by another problem: how these "cyclists" turn into real customers. That is, those who fulfill certain target site of action - sign up, buy, take advantage of the service, subscribe to our newsletter, download the file. The primary headache SEOshnikov now becomes conversion - converting visitors into customers.
"If you read the book five years ago on SEO and do as it says, you make yourself worse" , - said the CEO and founder of MagneticOne Ruslan Savchishin on SEMSamp 2013 - Kiev conference on topical issues of SEO and online marketing in Western markets . Voilà, this year the publishing house "Peter" published a book of Dmitry Golopolosov "How to triple conversion site" - instruction for web diy on how to create a visitor of the buyer.
Author - Dmitry Golopolosov aka Dimok - marketer, analyst and SEOshnik, author of "Blog Dimka», RotaPost.ru, Blograte.ru, more than 20 other thematic blogs and projects. His book, " How to triple conversion site "- it's not even instruction, but rather abstract tips for those who can not afford to spend a lot of money for the development and promotion of sites. Extended presentation, I would say: the abundance of screenshots and illustrations accompanied by a minimum of text, brief explanations and concise recommendations that are labeled bulleted. It focuses on online shopping, they devoted 90% of these examples. The author begins with the fact that such a conversion, describes the basic elements of the site, considering the methods of analysis and conversion then proceeds to components: titles, slogans, graphics, colors and technical nuances.
In my opinion, subtitled "80 ways to make the site more efficient" does not fully meet the essence of the book. The author offers not separate ways, each of which alone will help you achieve this goal. It is rather eighty councils (Dimka believe, not counting their number), involving complex use to achieve success. And the best, in my opinion - is "Does it work? Do not touch! ". "Any fool can write a bad ad, but you have to be true genius not to touch good", - quotes the words of the author Leo Burnett.
But still, I think, in a book intended for beginners in the conversion, lacks detail and step by step instructions that are necessary for beginners. Dimok presents a general procedure for promotion of sites offering readers who have additional questions and suggestions, write him an email. Hopefully, the answers to the most frequently asked questions will be devoted to his next book.
And the main problem is not even the promotion of the site and removing it to high positions in search engines. The question of how to attract to your page more user-wrap counter is gradually replaced by another problem: how these "cyclists" turn into real customers. That is, those who fulfill certain target site of action - sign up, buy, take advantage of the service, subscribe to our newsletter, download the file. The primary headache SEOshnikov now becomes conversion - converting visitors into customers.
"If you read the book five years ago on SEO and do as it says, you make yourself worse" , - said the CEO and founder of MagneticOne Ruslan Savchishin on SEMSamp 2013 - Kiev conference on topical issues of SEO and online marketing in Western markets . Voilà, this year the publishing house "Peter" published a book of Dmitry Golopolosov "How to triple conversion site" - instruction for web diy on how to create a visitor of the buyer.
Author - Dmitry Golopolosov aka Dimok - marketer, analyst and SEOshnik, author of "Blog Dimka», RotaPost.ru, Blograte.ru, more than 20 other thematic blogs and projects. His book, " How to triple conversion site "- it's not even instruction, but rather abstract tips for those who can not afford to spend a lot of money for the development and promotion of sites. Extended presentation, I would say: the abundance of screenshots and illustrations accompanied by a minimum of text, brief explanations and concise recommendations that are labeled bulleted. It focuses on online shopping, they devoted 90% of these examples. The author begins with the fact that such a conversion, describes the basic elements of the site, considering the methods of analysis and conversion then proceeds to components: titles, slogans, graphics, colors and technical nuances.
In my opinion, subtitled "80 ways to make the site more efficient" does not fully meet the essence of the book. The author offers not separate ways, each of which alone will help you achieve this goal. It is rather eighty councils (Dimka believe, not counting their number), involving complex use to achieve success. And the best, in my opinion - is "Does it work? Do not touch! ". "Any fool can write a bad ad, but you have to be true genius not to touch good", - quotes the words of the author Leo Burnett.
But still, I think, in a book intended for beginners in the conversion, lacks detail and step by step instructions that are necessary for beginners. Dimok presents a general procedure for promotion of sites offering readers who have additional questions and suggestions, write him an email. Hopefully, the answers to the most frequently asked questions will be devoted to his next book.
No comments:
Post a Comment