Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Saturday, November 23, 2013

80 ways to make your site more effective

Now very few people need to be convinced that any deal must be submitted online. Open company for the provision of legal (or any other) services - make the site. Organizes charity - site. Writing a book - site above all. Own official pages even give birth to a flea market, not far off times when every backyard shed will sell online. I'm almost not kidding.

And the main problem is not even the promotion of the site and removing it to high positions in search engines. The question of how to attract to your page more user-wrap counter is gradually replaced by another problem: how these "cyclists" turn into real customers. That is, those who fulfill certain target site of action - sign up, buy, take advantage of the service, subscribe to our newsletter, download the file. The primary headache SEOshnikov now becomes conversion - converting visitors into customers.

"If you read the book five years ago on SEO and do as it says, you make yourself worse" , - said the CEO and founder of MagneticOne Ruslan Savchishin on SEMSamp 2013 - Kiev conference on topical issues of SEO and online marketing in Western markets . VoilĂ , this year the publishing house "Peter" published a book of Dmitry Golopolosov "How to triple conversion site" - instruction for web diy on how to create a visitor of the buyer.

Author - Dmitry Golopolosov aka Dimok - marketer, analyst and SEOshnik, author of "Blog Dimka», RotaPost.ru, Blograte.ru, more than 20 other thematic blogs and projects. His book, " How to triple conversion site "- it's not even instruction, but rather abstract tips for those who can not afford to spend a lot of money for the development and promotion of sites. Extended presentation, I would say: the abundance of screenshots and illustrations accompanied by a minimum of text, brief explanations and concise recommendations that are labeled bulleted. It focuses on online shopping, they devoted 90% of these examples. The author begins with the fact that such a conversion, describes the basic elements of the site, considering the methods of analysis and conversion then proceeds to components: titles, slogans, graphics, colors and technical nuances.

In my opinion, subtitled "80 ways to make the site more efficient" does not fully meet the essence of the book. The author offers not separate ways, each of which alone will help you achieve this goal. It is rather eighty councils (Dimka believe, not counting their number), involving complex use to achieve success. And the best, in my opinion - is "Does it work? Do not touch! ". "Any fool can write a bad ad, but you have to be true genius not to touch good", - quotes the words of the author Leo Burnett.

But still, I think, in a book intended for beginners in the conversion, lacks detail and step by step instructions that are necessary for beginners. Dimok presents a general procedure for promotion of sites offering readers who have additional questions and suggestions, write him an email. Hopefully, the answers to the most frequently asked questions will be devoted to his next book.

Monday, August 2, 2010

24 Tips and Strategies on How Everyone Can Blog Right

By the end of 2004 blogs had established themselves as a key part of online culture. "Blog readership shoots up 58% in 2004 6 million Americans get news and information fed to them through RSS aggregators But 62% of online Americans do not know what a blog is." - Pew Internet & American Life Project

Tip #1 - How and Where Should I Start?

You should begin your blog with a free blog hosting service such as Blogger (http://www.blogger.com), or other similar free services such as JournalHome.com, LiveJournal.com or Blog-City.com. The learning curve for using such free services allow you to spend more on developing your content rather than worrying about the advanced areas of scripting, hosting, or programming.

Tip #2 -

The Things You Should Decide to Write About Although not a required prerequisite for you in order to write a blog, it is highly recommended to try to find a topic to write about based on your level of interest and knowledge. The higher your level of interest, the easier it is for you to get your quality content posted on your blog. Always try to choose an area which you can enthusiastically write about on a daily basis.Try to pay attention to a niche which suites you well. A niche is basically a targeted product, service, or topic.

Tip #3 - Always stay on topic.

Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. The majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Define a topic and try not to run too far
away from it. This will ensure that you create a loyal following of interested readers.

Tip #4 - Information is king, be informative.

If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. Checking your facts before you're giving out an opinion or a product review is always a good idea, your reputation is at stake. If by any chance you're utilizing other people's articles for you blog content, ensure that you follow the terms of usage defined by the author.

Tip #5 -

Old news is not news, but old information can be recycled and made new. While blogging everyday can be strenuous and time consuming, it is important that the information presented is current and accurate. Information, articles or any other archived resources can be recycled /
modified to add more substance to your content. As long as they're relevant and informative, there's no reason why it's not a good approach.

Tip #6 -

Be disciplined and stick to a fixed posting schedule. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication. If time is not on your side, take advantage of tonnes of automatically updating contents which are available for your blog. Looking at the constantly updating nature of RSS feeds, other RSS feeds from similar topic can be inserted within your blogging post.

Tip #7 - Posting Frequency

If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 2 - 3 or more daily entries, depending on your daily schedule.

Tip #8 - Quantity matters.

In order to attract the attention of search engines, you will need to produce a relevant amount of content and information. A headline or simple sentence is not going to generate the interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content.

Tip #9 - Clarity & simplicity / Short & Concise

Keep your posts and blog entries clear and easy to understand. Simplicity always produce better results at the end of the day.

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Should you insist on partaking on the lengthy road, try to maintain a clean paragraphing style, proper spacing, use different size, color and bold for your
titles as well as the subtitles. Use bullet points, go straight to the point and never run out of topic. Insert images to spice up things if you're an avid fan of long posts.

Tip #10 - Utilize the
and tags
Being one of the few most underutilized blogging formatting
tags, these 2 items can help you on emphasizing certain
points, in the most efficient and striking way. Formatting
is simple and straightforward. Just
Hi
World!
and your message will apear distinctively different from the rest of your text, thus
gets more attention which it deserves. Take note that the formatting for these 2 tags differ from blog to blog depending on how the owner defines the tag in the CSS
(Cascading Style Sheets).

Click the below link if you want to read more about CSS.
==>http://www.w3schools.com/css/default.asp

Tip #11 - Keyword-rich.
If the goal of your blog is to increase your visibility, include related keywords in the title of the blog. Use the title as a headline to attract interest. Each item post
should have a title that will attract attention but still be relevant to the post. The title should be no longer than 10-12 words. Experiment with the titles if you must,
possibly try to avoid general and ordinary titles. Try to include extraordinary and innovative titles to grab thereaders' attention.

Tip #12 - Spell checking and proof-reading.
It only takes a few extra moments and can save you from having to make embarrassing explanations. The hazards of Internet is that if you're too late to correct your mistake, most likely it's already been crawled by the search engines
and read by many. It is extremely essential to think / proof read carefully twice or even thrice, about what you post before doing so. Take note of your language and grammar.

Tip #13 - RSS Feeds
RSS to a blog is like fuel to cars. Mostly every single free blogs or bloggin software out there will have an automatic RSS feed generating feature. Although it's most unlikely
that you'll find one without a RSS feature, simply leave it and find a new one, if you happen to come across one without it.

Tip #14 - The essence of the Internet - Traffic.
It's no secret. You must have traffic to realize the definition of ablog.. There are numerous ways to build traffic. Paid and free advertising, viral marketing, search engine marketing, RSS/XML feeds, word-of-mouth, submitting to numerous blog
and RSS directories, etc. RSSBlogsubmit ( http://www.rssblogsubmit.com) provides a submission service for your Blog & RSS feeds. You should always use your blog
URL address in the signature of your email, forum discussions, message boards, or any other communication media. Never forget to share your blog to your friends,
colleagues, and any other invidious that you know of.

Tip #15 - Track Your Blog
Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com, ActiveMeter.com, Extremetracking.com or Sitemeter.com will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

Tip #16 - Make use of your Blog's statistical and tracking
information. Believe it or not, your visitors' information from your tracking scripts will provide you priceless information on how you can attract more readers. Keep note on the keyword terms used from search engines which bring you traffic. You can identify relevant closely related topics which you can venture into and add more variety into your blog, yet staying very much in topic. Simply put, more topic coverage and more variety = more traffic. You may analyze your tracking information further on how you can strategize your blog's content. You can also apply some keyword optimization strategies here.

Tip #17 - The essence of your Blog is your Audience, listen to them. Always interact with your readers who post comments on your blog. Reply with a brief thank you note or just simply attend to their questions if they have any. It's a proven fact when there's a direct human interaction and knowing the fact that there's a "real human" at the other end of the blog makes most of them coming back. If your
audience provide suggestions, comments or feedbacks, take them constructively and inform them if you have any desires of implementing such ideas on your next update. And of course, don't forget to thank them for their ideas. If it's
a great idea, why not throw in a free gift? Mention their website in your blog?

Tip #18 - Create and increase the "Why Must I Return" Value
to Your Blog
Everyone knows the fact that Blogs get a huge level of returning visitors because of its constantly updated content. Why don't you add more interesting items to that
return value by having fixed periodical posts / offers, e.g. Monday Top 10 Tips, Picture of the Week, Free Bonus of the Month, Free Daily Wallpapers, etc. to give them the absolute excuse to return to your blog. As long as you can efficiently and appropriately increase that Return Value constantly, it is mostly guaranteed that you'll be getting tonnes of repeated visitors, period.

An advance notice, prelaunch announcement or anything similar to that also can act as a short term return value strategy. Encourage readers to comment on your such notices / posts. Experiment and play around with this idea.

Tip #19 - Multiple blogs
It never hurts to use multiple blogging accounts to attract more people. You can even have multiple blogs within Blogger.com itself, but you may also want to try different
free blogging services such as JournalHome.com, LiveJournal.com, Blog-City.com, etc. Should you have the urge to have multiple similar duplicates of your blog just
to gain more traffic, it is wise to avoid it as search engines / feed directories might translate that as excessive redundant information which simply brings you trouble, and you're tend to get penalized, banned or even accused of spamming.

Tip #20 - Digital Art, Creative Graphics Another proven fact - Monotonous and continous display of text will make your readers run away! Try to include non- advertising graphics, pictures, photos, and art in your blog entries, but try to
keep them at a limit. Too many graphics also mean slower loading time and messy text and graphical combination. You don't want your blog to look messy. Most of the time, graphics can bring your blog to life. Pictures can make boring texts interesting no matter how long it is. Graphical elements are by far the fastest message delivering element available on the net today. It may deliver various messages by a split second of a look.

Tip #21 - Maintain a Personal Blog
A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-
person narratives. Share product reviews and personal endeavors, instead of trying to make it sounds like you're selling.

Tip #22 - Credibility & Popularity
As thing progresses, things need to change in order to cope with the flow and nature of development. If your number of readers are reasonably huge, and still using a free blogging service to get your messages out, you may want to consider getting your own domain name and hosting plan to have a more personalized Blog.

Domain names and hosting plans are pretty much straightforward. Research is all what it takes to get the best of all the available options. For the most highly recommended comprehensive listing of Free Blogging software out there, drop by at http://www.opensourcecms.com/. This is by far the best place to drop by if you want to get your research done about which blogging software to choose. Reviews, ratings, public votes, demos, etc are provided. And the best thing is, all of them are Open Source, which means they are totally free. Try going through the server requirements for each software before purchasing your web hosting.

Tip 23# - Customize the look of your Blog
If you happen to be using one of the Free blogging services out there, you might notice that most of us are using the same template again and again for our blogs. It is well understood that not everybody has the technical knowledge to change the layout as how they want it to be, but if you have the knowledge, by all means try to customize it and make it look DIFFERENT. You can grab that extra attention, if you're different in certain ways. Create that image for yourself.

Tip #24 - Blog and Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking if you want to turn your traffic into profit. Some of the
recommended income generating sources are as follow :-

Google Adsense, Amazon Associate program (www.amazon.com),
Blogads.com, Crispads.com, Tagword.com, Affiliate Programs
and any advertising related text links can be your place to
start off.

Final #Tip - Conclusion.
Following these blogging tips should make your blogging experience much more rewarding. Blogging is generally done out of interest and enthusiasm and sometimes for income generating purposes. The flexibility of blogging will never cease to expand. Through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

12 Reasons Why You Need A Blog

"Why Should I Blog? I Simply Don't Get It"

This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.

Read them and get started on your blog. Or better still, go get your blog up and running and THEN come back and read this :)

#1 - You Do Not Need To Know HTML

One of the biggest hurdles many hopeful website creators face is they don't know to design a webpage. Blogs overcome this - all you do is type into a box, and the blog software automatically converts it into a webpage and publishes it on the World Wide Web for anyone to see.

#2 - You Are 'Forced' To Keep Your Content Fresh

Blogs are essentially online diaries. It doesn't make sense to write in your diary every month or two. Similarly, running a blog itself 'forces' you to update it often. And refreshing your blog often makes it more useful to readers and consumers - and by extension, to search engines who are in the business of presenting *their* clients with valuable resources.

#3 - Your Blog Is AUTOMATICALLY Optimized For Search Engines

Search engines love fresh content. But that's not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization.

All sections of your blog are linked together. The terms used as link 'anchors' are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as 'search engine spider bait'.

#4 - You Get A Built-In Linking Structure

With very few exceptions, most blogs are structured to be a tightly integrated network of links - to other sections of your blog! It's quite easy for a visitor to get 'lost' within your blog... without ever leaving it.

Calendars link to posts on specific dates. 'Recent Post' listings point to your freshest content. Archives connect all your earlier posts. Search boxes let browsers look for certain kinds of content. And it all happens automatically, without you spending hours on creating a link structure or sitemap!

#5 - You Generate Multiple Content-Rich Pages

Every post you make on your blog is content. And by intelligently setting up your archiving preferences, you can turn each post into many different forms of content, each on a page of its own. Blog regularly for a few months, and you could end up having a 100+ page website - all filled with relevant, keyword-optimized, themed content!

#6 - You Can Keyword-Optimize Your Blog Extensively

All parts of your blog's template can be customized. And a very powerful way to do it is by inserting relevant keywords. It's a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names.

#7 - You Create An Online Community

If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don't write a lot!

#8 - You Initiate Conversations With Readers

Of course, the first step is yours - to initiate a dialog with readers. You could do it with your blog post, asking a question or by inviting comments and interaction. Your blog will be read by an audience that's already interested in your subject or theme. This conversation will be priceless to you, the blog owner.

#9 - Your 'Inbound Link' Process - Trackbacks

Blogging is about distributed conversations online. Links are an integral part of such an informal network. Trackbacks are a kind of blog technology that make it possible - and simple! Your blog will benefit from the inbound links a trackback will bring, and you'll also get extra traffic from other sources.

#10 - You Can Syndicate Your Content Easily

Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts.

#11 - You're Creating Stuff Search Engines LOVE

Search engines exist to offer their audience a compilation of the best resources on a subject or keyword. Your blog is the answer to a search engine's prayers! By sticking to a theme and presenting the content in an organized, structured, intuitively connected pattern, your blog will be appealing to search engines in a way only a very professionally planned and designed website can ever hope to be.

#12 - You Get 'Alternate' Traffic Sources

Remember what we saw about blogs being linked and networked together? Bloggers like to share opinions with others. And when they 'talk' about you, they are going to point to your site, or a post on your blog, to show their readers what they mean. They become 'alternate' traffic sources - for YOU!

Other tools like blog rolls, furls, favorite bloggers and more can drive sporadic - but sometimes big floods - of traffic your way. And best of all, it's effortless and costs you nothing!

Not yet convinced? Well, then maybe blogging isn't quite your cup of tea. But if you trust me, try it - you just might be pleasantly surprised.

Friday, May 28, 2010

Build an Empire?

Build an Empire?

When you’re deciding to become a website publisher you will fall into one of two broad categories:

  • Publish 100 websites that each earn $1 a day profit
  • Publish 1 website that earns $100 a day profit

The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.

General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not.


Monday, April 5, 2010

Powerful Ways to Boost AdSense Revenue

Are you interested in boosting your AdSense revenue overnight? The following ideas are the very ideas that tripled my AdSense earnings when I applied them to my first ad supported website. This article will explain the reasoning behind each strategy, and will follow with my particular application.

Ad Positioning

If you want your ads to get clicked on, you have to put it in a place that it will be seen. Each website is different, so it may require a little experimenting on your part. Typically, the most effective position for your first ad unit will be directly under the title, before the content begins. Another effective position for an ad unit is at the end of your content. Your visitors, after reading your article, will wonder what they want to do next. If you place an ad in this position, they may click on the ad. Google gives you one more ad unit. You will have to experiment to find the best position for this one.

My Application: On most pages I placed one text ad directly under title before my content begins, one text ad following my content and one text ad to the right of my content. This ad position strategy provides me with earnings that are far above the 3% average.

Ad Formats

There are many formats to choose from, and some perform better than others. The wider formats, being easier to read, generally outperform the narrower formats. As a rule the best ad formats are the 1) Medium Rectangle, 2) Large Rectangle, and 3) Wide Skyscraper. They are all wide formats, and provide visitors with the maximum number of ad links. Other ad formats should only be considered when space is a concern.

My Application: On most pages I included two medium rectangles, above and below my content, and one wide skyscraper to the right of my content.

Ad Colors

It is best to blend you ad colors with your website. Blue links are recommended, because this is what most people are accustomed to clicking on, and borders should be eliminated. These elements will not only improve your click-through-rate (CTR), they will also improve the overall look of your website.

My Application: The links are blue, and my ads have no border. Gray text under the link, and gray text with a colored URL were both tried. No noticeable variation in CTR occurred.

If you are ready to step out from the crowd and begin seeing your profits soar, the first step is to learn how to track your ad performance with AdSense Channels.