10 Ways You Can Use Blogs RIGHT NOW

Now that you have got a basic understanding of the ins and outs of blogs, and some options available, you're probably wondering: How does this help my business? How does it help me to stand out?

1. Team Communication. Companies use blogs internally to communicate project status to stakeholders and managers. It beats clogging everybody's email with mass broadcasts. It allows these missives to be archived, indexed and easily searched.

2. Enrich Your Clients. You can easily link to articles and resources relevant to your readers and their needs. You can more easily attract experts to provide value-added content to your audience.

3. Get to Know Your Customer. Nobody buys from someone they don't know. Blogging allows you to demonstrate your expertise and point-of-view quickly and easily. In addition, blogs allow the customers to receive your updates in the format they choose.

4. Collaborate. You can create your own marketing buzz to drive attention and buyers to your products and services. Some companies use internal blogs to report on projects or to track work groups distributed around the world.

5. Research and Development. Weblogs are the perfect forum to test out new ideas and receive instant feedback. You can allow others to see how you develop your products and services, and at the same time, they can tell you how best to serve them.

6. Go Global. Blogs, like other online media, allow you to take your business and ideas to a global market. Translation services are getting better every day, allowing more people to read online content in different languages. I've helped bloggers from New York to New Zealand, from Indiana to India.

7. Hidden Entrance to the Press. Journalists are busier than ever and blogs provide a virtual directory of pundits on any topic. You and your company can be the content expert they're looking for. Furthermore, if your company is talked about in the blogosphere it could end up using that exposure as a back door to the press.

8. Get Published. Publishers are turning to blogs to find new writing talent. Blogs can give a publisher a taste of your writing style as well as a sample of your depth of knowledge. Content specific blogs show a a commitment to a certain topic or subject matter.

9. Write your book. Let your readers help you write your latest book or article. Post chapters or ideas, then let readers help you in researching, testing and suggesting ideas. Or, use a blog after your book is published to update the material or to answer questions from readers.

10. Success Stories. Invite clients to blog about their successes with your products and services - it's like a living testimonial that never ends. As clients share their experiences, your prospects can see first-hand how you can help them, too.

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AdSense often easier than affiliate programs

Google's AdSense is a superb revenue generating opportunity for small, medium and large web sites.

Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)

Here's the background info:

AdSense overview
AdSense FAQ
AdSense tech FAQ
AdSense policies

AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.

AdSense is having a huge impact on the affiliate marketing industry. It's often much easier to generate revenue from AdSense than from an affiliate program.

Weak affiliate merchants will die faster than ever.

If you're a merchant running a lousy affiliate program, now's the time to improve it FAST.

AdSense's advantages

AdSense is simple to join.

It's easy to paste a bit of code into your pages.

It's free to join.

You don't have to spend time finding advertisers.

Google provides well written, highly relevant ads - chosen to closely match the content on your pages.

You don't have to waste time choosing different ads for different pages.

You don't have to mess around with different code for various affiliate programs.

You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.

It's suitable for beginners or marketing veterans.

AdSense provides simple, easy-to-understand stats.

If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.

You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.

Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.

If you own a small web site you can plug a bit of AdSense code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.

If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.

As you can see, I'm really keen on this revenue sharing service.

Disadvantages

One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough.

The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved. That's frustrating.

Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.

The ad panels say "Ads by Google" - free advertising for Google. You don't earn anything if someone clicks on that link.

The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.

Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.

Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:

"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."

That's really weird. Web site owners need to be able to share such information and discuss successes and failures.

A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.

Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.

Google says:

"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."

So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.

Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.

Google has made several changes to its AdSense FAQ, clarifying varying things. For example, it IS possible to apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK in my case. Read the rules - they look ambiguous to me. If in doubt, ask first!

Some time after the launch of AdSense, Google added "channels" which improve the tracking. I strongly recommend that you experiment with these.

Sites with "excessive advertising" are being rejected.

How to Increase Adsense Revenue.

1. Primacy
Primacy is defined as the state of being first, or foremost. People in general have a short attention span, but it gets even shorter when on the web. It is important to have your Adsense banner near the top of the page. If they have to scroll to see it, there is a good chance they will move on before even noticing the banner. This can be hard to do and keep your website looking professional, but it is possible. You may have to forgo this step on some of your pages to keep the integrity of your site.

2. Blending
You should take your time and develop an Adsense banner that will blend into your website. People are more apt to click on an advertisement if they don’t know it’s an ad. If they are interested in the ad, they will click on the link provided without thinking twice. This is also a good way to prevent your website from looking tacky. Garishly colored advertisements are highly noticeable and will increase the bounce rate on your site. It can ruin the look of your site and is an insult to the eyes.

3. Utilize Your Content
If you are able to wrap your content around the advertisements, it will greatly help to increase adsense revenue. The advertisements will look like part of your text. This will make it much more natural for readers to click on an ad. They are already interested in what you have to say, and now they are being given an option to continue on that topic. Increasing Adsense revenue is about providing your readers with good content, and a way to continue exploring that content.

4. Write Keyword Focused Content
The Google Adsense program runs off on content. If you are unable to write specific enough content for Google to know what you are talking about, the ads may be untargeted. This is because Google has to guess. Keywords aren’t just for driving organic traffic, they are essential to obtaining relevant advertisements on your site. Without relevance, your ads will lose meaning.

5. Create Multiple Banners
Different types of people will click on different types of ads. One of the best ways to cater to everyone is to create banners with different styles. You can experiment with each one and see which converts best. There is nothing wrong with a little trial and error.

6. Make Use of Google Adsense Channels
It is important to know which pages are converting and which ones aren’t. Google allows you to create up to 200 channels. Why not utilize them all. This way you can narrow down on your non-earning channels and optimize them through trial and error. Use what Google has to offer. They provide these tools because they want you to succeed. If you are making money, so are they.

7. Traffic
Finally, and obviously, you need to increase traffic. The more traffic you have, the more Adsense revenue you will create. It is as simple as that. Unfortunately gaining that extra traffic is not so simple, but that is a topic for another post.

Increasing Adsense revenue is about perseverance and hard work. You will need to put in the time and effort to try multiple different approaches before you can rest. Learn from others. If you are a fan of a successful blog, see how they did it. Where do they put their banners? Emulate them because they are successful.