Friday, November 22, 2013

Matt Cutts about the tool Disavow Links and SEO with a negative effect

In the latest a training video for the head of the team of experts on the fight against Google web spam Matt Cutts (Matt Cutts) has once again discussed the details of the application for webmasters tool deflection links Disavow Links .

User's question was: " Should I use a tool Disavow Links, if the site were not applied penalties from Google? However, the webmaster said that its resources were applied practice of negative SEO or website were discovered inbound links to spam resources. In this case, a request to remove low-quality links opponents are not satisfied . "

Replying to a question by Matt Cutts said that the main purpose of the tool is to ensure that eliminate the effects of SEO with losses in cases where the acts were committed in the name of resource competition, or mitigate the effects when the owner of the site sinned purchase of low-quality links .

At the same time, according to the representative of Google, if the owner of the resource concerned that competitors were applied to his website "prohibited practices" or in a situation where on the site of nowhere, a large number of automatically generated links - it has a great opportunity to apply the tool Disavow Links in order to protect the resource from potential penalties Google.

" Actually, I would not worry and do not run ahead, trying to reject poor quality links, as long as it would have received a message in the toolbar webmasters Google. At the same time, if you have already done a great job and made ​​a site inspection of incoming links, remarking that a site receives questionable or poor quality links - you can not wait and safely use the tool deflection links. Feel free to use it and, in particular, and on the domain, if you see fit , "- concluded explanation Cutts.

Remember, this is not the first video, in which the head of the Google team to combat web spam is about appropriateness of Disavow Links. Matt Cutts has previously shared with webmasters his views on the use of this tool.

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