Friday, November 22, 2013

Bing released a souvenir to undermine the authority of Google

Microsoft Store has a new category of goods - Scroogled swag. All enemies in the world's largest search engine, which holds billions of personal data users are encouraged to buy souvenirs with a distinct ideological orientation:

Supporters and opponents of Bing Google offered to buy mugs, baseball caps, sweatshirts and T-shirts. All products accompany very explicit slogans reminding the public about the global domination of Google:


Google representatives have left this fact is ignored and responded to an unprecedented attack on the following official statement: " The recent event Microsoft, comes as no surprise - the competition is really heating up . "

As can be seen, the struggle between the leaders of the market of search technologies significantly aggravated. Will this policy to Microsoft "pulling" of a share of Google users in the resource Bing - only time will tell.

In turn, we recall that Microsoft has launched its campaign to counter Google's policy in the fall of 2012. The initiative is called Scroogle (from the English. «Scrooge» - «curmudgeon"). According to the official version of Microsoft, Google all activities aimed at ensuring that gradually move the entire issuance of commercial requests for a fee.

The campaign Scroogle representatives Bing offered to users in turn led to the search box on the site BingItOn.com 5 unrelated search terms, and then choose the options in the outcome of extradition, the most satisfying these search queries. As a result, the organizers of the study could figure out the issuance of preferred Bing or Google users.

In addition, recently Bing has officially closed the service Bing Shopping replacing it with a new category Search Bing Product Search, which is designed specifically to search for products. The main difference between the new Bing Product Search similar service from Google, is that the search results are presented as shops Bing merchants located in paid listings, and stores links to addresses taken from issuance organic search.

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